A company’s core purpose can be defined as the reason your company exists or its “why.” It’s bigger than profits, as profits are simply the results of your purpose! And while a company’s product or service may change over the years, its purpose should remain constant. On today’s episode of The Second Stage hosts Brendan Anderson and Jeffrey Kadlic will be joined by Fathom CEO, Scot Lowry, to discuss his experience in defining his company’s purpose and how it has transformed his organization. Scot will discuss how purpose allows an organization to attract the right leadership and employees enabling the business to grow to its true potential. And perhaps even more important, a company’s purpose can truly motivate its entire organization, making everyone feel a part of something bigger than themselves. So how do you get started in defining your organization’s purpose? Join The Second Stage to learn more.
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