Online marketing (in all its forms) encompasses many things and can be overwhelming to an experienced or novice business owner alike. But in today’s world, how can one afford NOT to be online? The Second Stage hosts will be joined by online marketing expert and founder of Blue Fountain Media, Gabriel Shaoolian. On this episode Gabriel will share his experience as both an expert and the founder of a growing business. He will address how business owners should evaluate their online marketing strategies, including identifying metrics and quantifying their ROI, as well as how to get started. With online marketing an affordable and targeted approach, the opportunity to reach the right customers is real.