The reason most businesses fail to achieve the desired levels of success is not because of the product, price, promotion, or even the initiative or passion of the entrepreneur, but rather a failure to produce detailed and timely financial statements, goals (or a plan), and key performance indicators that align to the plan to reach “success.” In this episode we will tackle the second of five pillars key to building a foundation for scale and experiencing business freedom, having a plan! Now that you have the data to see where you currently are (pillar 1, great financials), what is the next step to get you to where want to go? Begin with the end in mind. While the plan to getting there may change from time to time (and expect it to), having a plan and sticking to it is essential. If you don’t know where you are going, how do you get there?