As a business owner, it can be confusing where to start when it comes to Intellectual Property or IP as it is more commonly known. Even the technical definition does not provide a whole lot of clarity: a work or invention that is the result of creativity to which one has rights and for which one may apply for a patent, copyright, trademark, etc. On this episode of The Second Stage we will discuss what IP is and how you determine if you need to protect it. Is your logo your IP? How about that phrase or tagline you commonly associate with your business? And once you determine “what” your IP is, the type of protection you need is the next question. Do you need a copyright, patent or trademark? IP can be a crucial part of your business; join us as we discuss what, how and when you should begin thinking about it.
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