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Encore: The Power of Defining Your Ideal Client

On this episode of The Second Stage, hosts Brendan Anderson and Jeffrey Kadlic will be joined by serial entrepreneur, Rich Manders. Rich will share his experiences as the founder of iAutomation and how continuously driving toward identifying the ideal customer truly transformed his organization. Rich will share actionable advice on how to identify those clients or customers that will allow you to grow your small business, not just in size and revenue, but in profitability. Join the hosts as they discuss the process iAutomation went through to become so successful at defining the ideal customer profile and reaching their target audience. While it does not happen overnight, one can begin the process with one simple question in mind. Who are the customers that you love, make you smile and wish you simply had more of?


Posted by: Evolution Capital Partners Evolution Capital Partners specializes in helping entrepreneurial businesses transform their organizations by providing a foundation for growth through its process, The Five Pillars of Business Freedom(SM), leveraging the time and energy of the business owner.

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