On this episode of The Second Stage, hosts Brendan Anderson and Jeffrey Kadlic will be joined by serial entrepreneur, Rich Manders. Rich will share his experiences as the founder of iAutomation and how continuously driving toward identifying the ideal customer truly transformed his organization. Rich will share actionable advice on how to identify those clients or customers that will allow you to grow your small business, not just in size and revenue, but in profitability. Join the hosts as they discuss the process iAutomation went through to become so successful at defining the ideal customer profile and reaching their target audience. While it does not happen overnight, one can begin the process with one simple question in mind. Who are the customers that you love, make you smile and wish you simply had more of?
Are you ready for the next phase in your evolution as a company, leader and entrepreneur? Receive insights, resources and actionable advice delivered directly to your inbox to help take you and your small business to the next level.
We respect your privacy. Your information stays with us.