As an entrepreneur, looking for creative ways to expand your business, is for most, intuitive, but certainly not easy! Finding that next big customer is most likely on your radar on a daily basis, but have you ever wondered what might happen if you put as much effort into finding the right strategic partnership as you do into sales? You just might crush your competition, according to strategic business development (BD) expert and co-founder of TrueCar Inc., Mr. Bernie Brenner. Rather than a singular focus on “closing” deals, an emphasis on creating a BD strategy, in addition to sales, may just “open” the door to the perfect strategic partnership, completely changing the trajectory of your business. To find out how you can take your business to the next level, gaining dominance over your competition, join the hosts of The Second Stage as they talk BD strategy with expert Bernie Brenner, author of “The Sumo Advantage.”
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