Today’s successful small business culture thrives on learning. Consider the idea that you, the business owner, are the lead educational cultivator among your employees. Under your leadership, you possess a tremendous opportunity to assist your team in expanding their skill sets and improving their productivity. How does this help? The answer is simple: a learning culture makes for stronger employees, organization and ultimately, an enormously positive work environment. And getting it organized and implemented is a lot simpler than you may think. A great example comes from today’s guest, Arnie Malham, the founder and president of cj Advertising, who was always in the practice of learning. He was an avid business book reader, and with a proud collection amassed, Arnie brought his books to work for others to borrow and study, ultimately leading to the founding of BetterBookClub.com, an organization designed for those who share his passion for creating a learning culture.
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