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Small Business Knowledge Center

Marketing Your Small Business: Buying in on Branding

Everywhere you look, from brick-and-mortar stores to the Internet, you’re constantly bombarded with advertisements, logos, and messaging in effort to get your attention and earn your business. For most business, including small business, building brand awareness can’t be accidental – it has to be...

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The Value of Mentoring for Small Business

Most owners of small businesses can think back to a time when they were inspired by a mentor to begin their journey. This inspiration may have come from a friend, family member, successful entrepreneur or elsewhere, ultimately giving them the wherewithal to chase after...

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How to Rent, Lease, or Purchase Office Space for your Small Business

2008 was a tough year for many businesses, large and small, as the economic downturn produced a climate which, at the time, appeared unfavorable to growth or the introduction of new products and services. Yet, the one theme common among those who have succeeded...

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Entrepreneurs: Leaders and Managers

For all the entrepreneurs, business owners, and top-level executives out there, you’ve probably thought about which bucket you fall into most often: manager or leader? The importance of each, even the debate over which carries more weight, isn’t new. In my position, I’m often...

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Visionary and Integrator: It takes both to grow a company!

Before I go too far into the discussion on our most recent episode of The Second Stage, I’d like to paint the picture of the “Visionary” and “Integrator” roles within an organization as described by our guest, Mark Winters, Entrepreneur and Certified Entrepreneurial Operating...

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Take Action: Identify Road Blocks & Create a Plan for Success

5 Pillars of Business Freedom

The 5 Pillars of Business Freedom Entrepreneurs and the small businesses they champion often face the same paradox – a clear understanding of their goals and where they want to be, but a hesitation with how to craft a tactical action plan that will...

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Innovation in Established Businesses, Where to Start

Entrepreneurship and Innovation typically go hand in hand as one creates a product or service, but can sometimes get lost as one establishes and then begins to grow their business. During this week’s interview on The Second Stage with guest, Dr. Jeff DeGraff, we...

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6 Websites That Increase Productivity

TED Talks Entrepreneurs have a responsibility to their organizations that reaches beyond getting dollars in the door. Be it feast or famine, maintaining a positive attitude and staying inspired is paramount to balancing the morale of your team. TED Talks are infamous for providing...

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Transparency, Critical to the Success of your Business

So far on our journey through the 5 Pillars of Business Freedom SlideShare series we’ve talked about Financials and improving your cash flow, achieving business goals through Planning, and Hiring the right people. As we move on to our fourth pillar, we’ll discover why...

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Early Stage Financing Trends and Solutions

Are entrepreneurship and early stage companies on the rise or decline? A topic which seems to have many nuances and not easily answered, but one we have seen highlighted and debated recently in the media and here at Evolution. For someone like myself that...

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Social Media and the Small Business: 3 Qualifying Questions

In the evolving world of digital marketing, there are several ways for your small business to get the recognition and audience it deserves. Many people ask me about social media platforms like Facebook and Twitter, and whether they’re effective avenues for connecting their company...

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Does your business have “mojo?”

We were thrilled to have author and entrepreneurial advocate, Bo Burlingham, join this week’s episode of The Second Stage to dive into what he describes as “business mojo,” or common characteristics observed in the extraordinary companies researched for his work – Small Giants: Companies...

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Preventing Burnout: Finding Your Work-Life Balance

Many thriving small businesses are often operated by entrepreneurs who rarely let themselves check out. Approaching day-to-day activities with a fresh perspective and a rested mind is imperative to achieving big picture success. Every small business owner must find a daily work-life balance to...

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Challenges Facing Growing Small Businesses

Business owners often are faced with many of the same challenges as they work to not only establish, but grow their companies. On today’s episode of The Second Stage we review some of these more common hurdles with our guest and growth strategist Andy...

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Is Your Small Business Mobile-Friendly?

In last week’s blog I spoke about recommendations for adapting your business in the digital world, pointing out that a solid and above industry standard website can truly set you apart from the competition. As a follow up to this point, it is important...

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Keep Your Small Business Emerging in a Digital Economy

In the last ten years, nothing has changed more than the way in which your small business gains visibility—and business itself. When asked how small businesses can adapt themselves to the digital world, I refer to the same four key points: their website, digital...

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Living the American Dream

It was a pleasure speaking with our guest this week on The Second Stage, Dr. Paul Hsu, the true definition of a lifelong entrepreneur. Dr. Hsu’s inspirational story displays what is possible with vision, drive and determination, his definition of “entrepreneurial spirit.” Arriving in...

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Case Study on Entrepreneurship

On today’s episode of The Second Stage we spoke with serial entrepreneurs, Michelle Tomallo and Micki Tubbs, Co-Founders of FIT Technologies in Cleveland, OH. Evolving from a web based software development firm focused on the education market to a provider of customized IT Solutions...

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Preparing Your Business For Sale

Are you contemplating selling your business, but unsure where to start?  On today’s episode of The Second Stage our guest, Tom Zucker, Founder of EdgePoint Capital Advisors, offers his expertise on how and when a business owner should begin the preparation for just such...

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4 Business Growth Strategies That Won’t Work

Running a business is about growing a business, and once a small business hits the established stage, it’s time to put in place a long-term strategy for growth. We often hear of a number of strategies passed down to small business owners that don’t...

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